The Purple Tractor is a retail and merchandising center at the Tarleton Agriculture Center. Offering farm to table products, the store was created for students within the College of Agriculture and Natural Resources to obtain the knowledge needed on how to manufacture and market agricultural products. These products range from fresh and frozen meats, vegetables, and nursery plants to homemade soaps, and custom coffee mugs. 
All proceeds from sales at The Purple Tractor are returned to the various Agricultural Center education programs to continue to enhance the student experience of future generations.